Free tool · COD & dropshipping
CPA calculatorfor COD stores.
Cash on delivery changes the maths: you pay for every ad order and every shipment, but only get paid for the parcels that arrive. Enter your numbers and see the most you can spend per order before you lose money.
01 · Product & price
What you sell
What the customer pays on delivery.
What it costs you to buy or make one unit.
02 · Shipping
How it gets there
Average cost per shipment.
Shipping per delivered sale $11.76
Shipping is charged on every confirmed order (90%), but only 85% arrive. That is why the real cost per delivered sale is higher.
03 · Other costs
Everything else per order
Packaging, fees and anything else, per delivered order.
04 · Funnel & ads
Orders and ad spend
Share of ad orders your team confirms before shipping.
Share of shipped orders that arrive and get paid.
What you pay in ads per order generated, as shown in Meta or TikTok Ads Manager.
Ad cost per delivered sale $19.61
You spend $15.00 on ads, but only 76.5% of orders end up delivered and paid.
05 · Target
Margin you want
Excellent
Your breakeven CPA is well above your current ad spend. You can afford to invest more in ads.
Breakeven CPA
$33.08
The most you can pay in ads per generated order and still break even.
120.5% above your current spend
Profit margin
23.6%
After ads, per delivered sale
Net profit
$23.63
Per delivered sale
Recommended price for a 30% margin
$109.10
Current price $100.00 -8.3%
Your price is close to the recommended one.
Cost breakdown per delivered sale
- Product cost $40.00
- Shipping $11.76
- Other costs $5.00
- Ads (CPA ÷ success rate) $19.61
- Net profit $23.63
- Sale price
- $100.00
- Gross margin before ads
- $45.00
- Shipping charged on every confirmed order
- $10.00
- Confirmation
- 90%
- Delivery
- 85.0%
- Orders that end up delivered
- 76.5%
How to use it
Inputs
- 01
Product cost. What it costs you to buy or make one unit.
- 02
Shipping cost. The average cost per shipment. Turn on several couriers to give each one its own cost, delivery rate and return policy.
- 03
Other costs. Packaging, fees and the like. You can itemise them with custom costs.
- 04
Ad CPA. What you pay per order your ads generate. “Use recommended” sets it to 30% of your unit costs as a starting point.
- 05
Funnel. The confirmation rate (orders your team confirms) and the delivery rate (shipped orders that arrive and get paid).
- 06
Target margin. Pick a preset or enter your own. It only affects the recommended price.
Reading the results
- 01
Breakeven CPA. The most you can spend in ads per generated order and still break even. If your ad CPA is below it, you make money.
- 02
Profit margin. Net profit as a share of the price, after every cost including ads, for each delivered sale.
- 03
Recommended price. The price that reaches your target margin with your current costs and rates.
- 04
Other tabs. Simulation projects a volume of orders. Distribution shows where each cost goes and compares couriers.
The maths
Only a fraction of ad orders ends up delivered and paid: confirmation × delivery. Every delivered sale therefore carries the ad cost of all the orders it took to get it (CPA ÷ that fraction), plus shipping spread over the deliveries (shipping ÷ delivery rate) when your courier charges for returns, plus product and other costs. The breakeven CPA is what is left of the price after product, other costs and shipping, multiplied by that fraction.
Pro tip
Aim for a breakeven CPA at least 20% above your current ad CPA. That headroom absorbs swings in costs and conversion rates.
Beyond the calculator
Want this wired into your own store?
We build the order, confirmation and courier workflows COD teams run on: dashboards, automations and agents that replace the spreadsheets.